Taobao’s role in trademark protection – Alibaba in cooperation with CBBC
By: Ningxin Xie
Since last year, SAIC and Alibaba were fighting against each other on social media after SAIC released a white paper on Alibaba’s problems, including the high percentage of forged products. There was a user protest in 2011 against fee hike, which is claimed to be one of Alibaba’s measures to combat counterfeits. In response to these, Alibaba said they wanted to balance the right of brand owners and users. This Article tries to examine (i) why Alibaba gives new hope to brand owners, (ii) whether potential measures implemented by Taobao – one of Alibaba’s main competitors – are in line with national law, and (iii) the further steps to tackle counterfeiting.